Our life is busy, with many responsibilities, social interactions, cultural events, work, and errands. No wonder why technological developments in 2018 are designed to make your life even easier. Add to that a fact; online commerce is a growing market.
E-commerce evolves rapidly; moreover, a company must have an e-commerce site to hope to stay in the market. If you want to create a website with enough design to achieve its maximum potential, read the following article!
E-commerce website design: 5 ways to make your website a success
1.Select the right photos and videos
Online shopping creates a certain distance between the customer and the product. Therefore, using the visuals helps fill this gap, providing more detail to help the customer make the right choice.
If you are marketing products, the customer must have access to a multitude of visual information, hence the value of putting in place a good purchasing strategy that will help your site visitors to have a better overview of your products.
A high-resolution video is a great option if you have products that require a demonstration or more instruction. Also, video can provide a visual perspective that is difficult to achieve with a photo. Another recommendation would be to use GIFs and 360-degree videos to demonstrate a given product’s various features. The use of embedded videos is growing rapidly and is becoming a highly sought-after aspect by e-commerce customers.
2. Social media shopping
No one can ignore the impact social media has on our lives. Platforms like Instagram and Pinterest are great for showcasing the visual aspect of a product. Moreover, they are widely used by brands. Consumers spend much time on these pages; it is obvious that companies do not hesitate to invest as much as possible to place their products there.
Thus, it is no longer rare to see Internet users making purchases on Instagram. Moreover, the social network has set up a system allowing you to buy items worn by a person simply by clicking on their photo. And even if it is impossible to identify the item in question, you will still be able to access the brand’s website for that product.
The possibilities of social media are endless. To make their products even more attractive, some brands do not hesitate to use the photos of customers who have made their purchases on their site. As you can see, Instagram offers great possibilities for your brand to attract the public’s attention. So, take this chance and get creative because this is a form of free advertising worth using.
3.Using voice search in e-commerce
We have talked about voice search a lot in our articles, especially in the trends to watch in 2018. As voice search on mobiles, tablets, and smart homes is used by around 40% of the population, Google has adapted its algorithms accordingly.
The advantage of voice search is that people tend to structure their queries into full questions. Web designers and developers, therefore, need to adapt to this aspect.
For example, your company sells outerwear, and a customer asks their smartphone, “Ok, Google! What is the best outerwear for my next camping trip? You must ensure that your e-commerce platform will appear well in the search results. The task could be even more difficult if your business has just started, hence the importance of incorporating familiar language into your website, to hope to be placed at the top of the results of Google.
Also, make sure you do as much keyword research as possible, but don’t rely solely on promoting your content. Well-written content that will meet users’ needs is essential to get your online business off to a good start.
4. Design a mobile-friendly e-commerce site
This is another point often covered in our articles and for good reasons! Today, it is imperative for a website to have a version suitable for mobile. Moreover, this is especially true for e-commerce sites. An e-commerce site must be designed according to user experience precepts (UX), taking into account ergonomics, intuitiveness, and accessibility.
Even if your website does not have an application for mobiles and tablets, other aspects such as loading time must be incorporated into mobile browsing. Realize that it can be very stressful for a customer to enter their credit card information, and the website takes over three minutes to load. Also, your site must be compatible with all browsers to ensure consumers shopping with confidence.
5. Use predefined templates
Are you using a predefined template for your site? Don’t worry, your business is not lacking in creativity, on the contrary! Many eCommerce sites have a similar design, especially when it comes to mobile versions. The reason is simple: these models are reliable and have a good user experience.
In 2014, Google launched “Material Design”, a tool created to facilitate Android applications. This application is highly reliable and adapts to the needs of each company. Since the creation of “Material Design”, other sites have applied the same principle by offering design and practical platforms to e-commerce sites.
Would you like to build your company’s online presence? Are you looking for Web Development in Pakistan to help you improve the look of your website? You can contact us to provide you with competitive Web Design and Development services.
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