Creating a site in this digital age involves several rules to follow. These rules make it possible to guarantee success as well as good positioning in the search engines. After all, the main purpose of designing a website is to increase its visibility. Why? Because it can be used as a real marketing weapon. Some rules are essential and should be taken into account when starting to create a professional website.
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Set your Goals on the Web
It is the very first rule that is essential. It seems obvious to some, yet it is too often overlooked. The definition of the objectives and perfect knowledge of the commercial targets precedes architecture and design. You must therefore know why you are creating this website and to which target it is intended. This form is based on the creation of a website.
You must remember that your preferences are not necessarily those of future visitors and this aspect must therefore be taken into account. So you know your visitors and their problems to adopt an infallible strategy.
The first step is to determine your target; that is to say, your personas. Thanks to you this, you will gain great insight into their needs and their concerns. On this basis, you can guide the design of your website. The latter must be able to convince Internet users to call on you. Several means allow you to segment your target. You should ask yourself who are they, what are their concerns, what are they looking for on the Internet? Where are they from? Etc. Having a good knowledge of the target will allow the design of a website with an adapted strategy.
Ergonomics and Design, Essential When Designing a Website
Ergonomics is also an essential rule in the design of the website. It is the ergonomics that make it possible to attract the attention of Internet users, to retain them on the website, and to lead them to carry out the desired action. It includes several elements to take into account:
Readability
The text of the website should be very readable, and this aspect should not be overlooked. Some sites offer, for example, content in yellow script on a gray background. Black writing on a white background should be preferred because it is the most readable text which does not risk tiring the eyes. In all cases, it is important to certify that the contrast is high with the background. The font size should be comfortable and small print should be avoided.
If you deepen your knowledge on this subject, I recommend this book on the readability of websites.
Text structure
Use page titles and subheadings to segment the content of the website. This optimizes the layout and encourages reading. Information can be classified into chapters so that Internet users can easily choose what they want to read. A good structure helps guide visitors.
Simple pages and menus
The architecture of the site must be simple because Internet users do not have the time to waste seconds understanding the architecture of a site. Everything that is menus and main chapters should be placed at the top of the page. Branches, as well as subtitles, can be placed on the left of the page. Advertisements, as well as referrals, can be upgraded to the right side of the page. The footer can accommodate references and sources.
The quick and light display
It is important to know that Internet users do not have time to wait for a page to load. Usually, when a site takes a long time to load, they immediately cancel the request and go to another website. For a quick and light display of your site, it must be light, and that its size does not exceed 100 KB. A site that takes time to load can see it’s referencing penalized.
The images should not be very heavy, as well as the logo image. As for the logo that will be put on the website, you can avail of the fast logo design service. This service offers an adapted logo with optimal size.
Mobile Accessibility
Accessing the website via a computer is important, but the mobile aspect should also not be neglected. It would help if you made your website mobile-friendly; otherwise, you risk missing out on a large number of visitors who are potential customers. Internet users nowadays very use the mobile because the smartphone accompanies them everywhere, and it constitutes the fastest tool to access the Internet.
Your website must be responsive design to display correctly on a smartphone, tablet, and computer. It must, therefore, be able to adapt to the definition of different digital devices. In 2016, the search engine launched mobile-first-indexing. The latter allows us to obtain a better referencing according to the responsive design of the website. Thus a site that perfectly displays a website, a smartphone, and a tablet will be better referenced than a site that only displays correctly on a computer.
To better make your site mobile-friendly, you must start by reducing the loading time of the website. The site must be displayed quickly, and to do this, the weight of the images must not be too heavy. The size of the texts must be reduced, and the titles must be increased to show the essential to the Internet user who connects from his tablet or smartphone. The size of the buttons should be adjusted, and the form fields should be reduced. It should be taken into account that mobile screens are smaller than those of computers.
You can take a test on Mobile-friendly Google’s test to see if the site works correctly on tablets and mobiles.
Quick Access to Information
The information should be easily accessible on your website. Whatever the profile of the visitor to your website, everyone should be able to quickly and easily find the information they are looking for.
You should avoid promoting a product or service that customers will not find on the site. It is certainly important to encourage your site, but you also have to be reliable. Advertising must be in perfect harmony with your services or products.
Some sites promote products that don’t exist on their page and that they don’t even sell. Some areas do this to get a good ranking on products similar to theirs. However, this does not give a good image of the site. The next time, Internet users will no longer trust the site and will no longer trust its advertisements. Worse still, they may not visit the site anymore. The level of access to information must be at the top to ensure user satisfaction.
Another concern to avoid is that the product is available on the website but that Internet users have difficulty finding it. The work exists and is on the site, but the visitor does not know where exactly. This goes into the ergonomics of the website, which has not been well conceptualized.
As high as the number of products is on your website, it is still possible to make it easier for visitors to search. The best-known or most-selling works may be at the hospitality level. It is also important to remember to categorize different products for easy research. Failure to classify products makes it difficult to find information.
Natural Referencing of your Site’s Content
The web design of your website should facilitate its reference. Natural referencing or SEO is the key to website success. This is what allows the website to gain visibility and prospects.
With the paid search on Adwords, Facebook Ads, and others, you can quickly attract visitors and turn them into customers. As for natural referencing, it allows a regular investment, which ensures progressive traffic in the medium term and the long time. You must ensure that your website complies with the constraints and standards required to obtain a good ranking on the Google search engine. There are several ways you can have a solid link building and content marketing strategy.
Mobile-friendly is one of the solutions to ensure efficient, responsive design for your website. The more a site has a good, responsive design, the more Internet users will be delighted to navigate and visit the pages. On the other hand, when the responsive layout is absent, the site will not generate quality traffic.
Local search is also a criterion that can help optimize SEO. In general, Internet users are looking for services or products that are close to their geographic location. Your website must therefore provide all the information about your location, your phone number, and your email. GoogleMyBusiness is a site for local business referencing.
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