1 • Create content that you can reuse
reuse-social-media-content-creating consistent (and consistent) content is inherent in good SEO. If you limit yourself to using important keywords on your business blog, you’ll see a significant gain, but not as much as you might see if you had professional SEO in place.
Thus, with a time allocated to SEO, you are sure to obtain a return on investment that will benefit other areas of expertise: emailings, generation of leads, and, of course, again for your CSR (Social Networks). ‘ Company).
2 • Long-term gains that do not diminish over time
This is one of the main advantages of SEO.
When you create a web page, it gets indexed by search engines and featured in Search Engine Results Pages (SERPs) for years to come. So if you write, say, a blog post (especially if its content remains relevant for a long time) – your few hours of writing and optimization effort will lead to good visibility for years to come. This is an excellent return on investment!
SEO is
3 • Longtail as a targeted traffic research tool
Investing in SEO means that you are probably optimizing your pages for it. The famous long trains!
The term is not barbaric: it simply conjures up what the process looks like, a long search term, typically containing three or more positions. And the longer (and more relevant) a keyword, the more specific it will be about the chances of being displayed on search engine results.
Think about the difference between two search terms, for example, “marketing Paris” and “Market research, consultants and analysis in Paris.”
This second term tells us that the Internet user is looking for several things:
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– “consultants” who specialize in “marketing analysis” and who are located in “Paris”. This is a wealth of information for richer than a single “short tail” word, and in this case, it drives highly targeted traffic to your website. The traffic can then be converted with targeted offers, based on the researcher (the Internet user), associated with a stage in the sales cycle, or even associated with consumption habits or behaviors on the web.
Also, long-tail keywords are much less competitive than their little brothers. Thus, you will significantly increase the performance of your website.
4 • Inbound links to your website and your E-reputation
One aspect of balanced SEO is inbound link generation. One way to do this (without having to resort to questionable or even illegal practices) is to offer your services as a guest blogger. What advantage?
First of all, because you do it! Obtaining inbound links will also ensure the establishment of a social weaving, which will provide you solid relations with the “heavyweights” in your sector of activity! You will thus gain visibility and, therefore, notoriety and influence.
5 • SEO gives local businesses the edge
SEO gives local businesses the edge if you are a physically established local business. You can capitalize on the growth of the internet market in a broad sense (smartphone, tablets, etc.…). Mobile “researchers” are generally heavy search engine consumers.
It also means that they are even more often near the point of purchase than it appears. By focusing on local SEO, you can ensure that you are the visible leader in local searches. Become, for example, the nearest photocopy center, an inexpensive place to go to dinner, or simply “the place to be” nearby. Including, for example, the name of a city or a postal code, know how to take advantage of a local referencing.
6 • SEO is now much more accessible!
This is not a bad thing; Google’s algorithm is getting smarter (we talk about semantic search). From the Panda update in February of last year, until the Penguin update this year, Google’s algorithm has influenced more and more sites with good semantics and smart SEO, to pass “to la trap” many farm links or “empty” sites, (i.e., without relevant content).
So you have every interest in building your site and its content for readers, and no longer just for engines. Google, therefore, no longer needs to rely on scabrous tricks to realize that your content is poor, see “bogus”, and downgrade you immediately.
This means that there is still a lot to do, and a change in your SEO technique can bring you! And going back to the beginning of the article, a simple report with rich and quality content does most of the work.
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