Are you looking for marketing ideas to develop your notoriety and increase your sales?
It’s possible!
4 content marketing ideas
1. Create a corporate blog
Do you already have a website? Add a blog where you share expert articles and useful tips for your clients.
This marketing strategy allows you to have material for social networks and your newsletter (points discussed below). In addition, a business blog increases the SEO and visibility of your website in search engines.
2. Publish white papers
White papers prove your expertise and help you acquire qualified leads.
Indeed, in exchange for your publication, they must leave their contact details. You expand your emailing list and increase your chances of conversion.
3. Host a webinar
Much like white papers, a webinar demonstrates your skills and knowledge. It attracts potential customers determined to solve a problem that you can answer. This strategy is a powerful entry point for your prospects.
You can easily film a webinar from your desktop, using a digital camera, microphone, and tripod. No need to invest in professional equipment, for less than $250, you can equip yourself properly.
4. Get into video marketing
Video is trending: 1.9 billion people use YouTube every month.
Praised by Internet users, this format also generates very good benefits since companies which use video in their marketing strategy obtain a web conversion rate 34% higher than those which do not use it.
You can now take fun videos on a small budget with a smartphone or digital camera.
3 ideas for your emailing strategy
5. Plan a monthly newsletter
Every month, send a newsletter to your customers with helpful tips, your latest news, and relevant articles.
There are many tools on internet that permit you to send newsletters very easily: MailChimp, MailPoet, MailJet, or even Newsletter2Go.
6. Automatically send new blog posts
To retain your readers, let them know when you publish a new article. The more your prospects consult your content, the more they will advance towards the transformation.
Most messaging tools offer this possibility, there is no need to invest in an additional platform.
7. Create A / B testing
Optimize the impact of your emails with A / B tests.
This is to send the same email to two separate groups, but containing a different layout, call-to-action or subject. The goal is to discover the formula that best converts your subscribers.
10 ideas for social media
8. Show your products on Instagram
Do you sell products? Would you want to share some nice photos? Bet on Instagram! A popular social network, it allows your brand to increase its visibility with a connected and dynamic community.
A particularly recommended platform if you are in the field of fashion, beauty, travel, interior decoration, or childcare.
9. Use Instagram stories
If you’re communicating on Instagram, don’t forget to use Stories.
This format is displayed on the home page of your subscribers and collects maximum visibility. Additionally, you can use Stories to:
- Create polls
- Interact with your community
- Increase traffic to your website
10. Create a Facebook group
The organic reach of Facebook pages is steadily declining.
To counter this phenomenon, create a discussion group! You will be able to manage your image and share your content with your community but in a more open and useful way.
Your subscribers will also be able to exchange and communicate with each other, which develops their feeling of belonging. Creating a Facebook group is perfect for building loyalty with your audience.
11. Share your watch and news on Twitter
Are you in a sector that is changing enormously? Do you regularly launch new products? Twitter relies on posting brief and relevant information.
You can develop your notoriety there and increase traffic to your website.
12. Take an interest in Pinterest
If you have an ecommerce, Pinterest can bring you lots of customers every month.
This social network works like a search engine: users look for inspiration, products, or ideas for future purchases.
13. Focus on entertainment
On social networks, videos capture more attention than visuals. The reason? They come alive in the news feed.
To optimize the ROI of your marketing strategy, create small animations to share on Facebook, Twitter, or Instagram. You can use free tools like Crello, PowToon, or Adobe Spark, to animate your visuals.
14. Use Facebook advertising
Even small budgets can communicate on Facebook! From one euro per day, you have the possibility to promote your products, your brand, or your company.
Several marketing objectives are available to you:
- Generate conversions
- Attract traffic
- Grow community
- Promote a product
- Etc.
15. Promote your products on Instagram
Belonging to Facebook, Instagram offers the same advertising offers as the world’s No. 1 social network.
If your target is more on Instagram, you can also reach them with a limited budget.
16. Reach professionals on LinkedIn
B2B companies can count on LinkedIn to capture the attention of their prospects.
Creating a page on the network is free. You can share your expert advice and acquire a community of professionals.
Thanks to a Linkedin page, you also have access to its advertising platform, the targeting of which is centered on professional criteria: position held, size of the company, sector of activity …
17. Embrace influencer marketing
No need to free up significant budgets for influencer marketing. The micro-influencers often agree to write a publication or a blog post in exchange for a product.
3 networking ideas
18. Participate in professional events
To develop your business, remember to show yourself!
If you can’t afford a booth at events, you can always drop by to chat with partners. The goal is to make yourself known in your field of activity.
19. Join a corporate club
All regions have company clubs! You have to have one near you.
For an often low membership, you are invited to meetings and events that bring together professionals in your region. This strategy boosts your notoriety while helping you find fruitful partnerships.
20. Create a Linkedin profile
Even if you have a Linkedin page for your business, consider animating your profile. It is easier to get in touch with prospects or potential collaborators via a profile.
In addition, you will be able to create a list of contacts, share your watch and your articles, start the discussion with other professionals… Actions that are impossible as a page and yet very useful for developing your sales.
DIGITOLOGY 